AI is evolving faster than any technological shift in modern advertising, reshaping how consumers find the brands they want and how brands, in turn, find the consumers they need. But with such rapid innovation, the industry must pause and ask: Is the infrastructure on which these promises are made, technologically, ethically, and operationally ready? Are our organizations—and our people—ready? How can advertisers distinguish between mere hype and technology that’s actually intelligent? This session explores the opportunities, gaps, and emerging risks in a landscape that’s innovating at unprecedented speed, offering a clear-eyed look at what’s next for marketers navigating an AI-accelerated world.